Geeta Singh was the very firstwoman to enter the competitive male-dominated innerwear industry in 1986. She entered with a simple vision of providing a high-quality 100%cotton basic essential garment for the Indian Woman at affordable prices. With over 35+ years of industry experience, she has carved a niche for her brands and has made CHIC a household name synonymous with comfort. As an entrepreneur, she enjoys challenges and pours her creative energy into every single aspect of the range. She is a renowned name in the industry with a nationwide customer loyalty and dealer base.
CHIC'S Journey 1987 - Birth of CHIC. Distribution to Tier 1 & 2 Cities, 4000+ dealer network. 1993 - Birth of CHICITA. Range for girls aged 2-14. 2001 - Advertising in Print Media : Femina, Grih Shobha and Chitralekha. 2002 - Corporate Hi-Fashion Stores : Westside, Reliance and Big Bazar. 2008 - Marketing Offices Opened : Delhi, Hyderabad, Chennai, Kolkata. 2010 - Advertising : Fashion Show, Store Level Branding, Chic Carissimo. 2014 - Brand Integration under Avon Enterprises 2020 - Exports, E-Commerce & Retail Sales
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